AWGA represents the priorities of all growers at the highest levels.
Wool Fashion & Marketing
We believe that Australian wool is the best fibre in the world and we're committed to promoting it as the first choice for fashion designers, textile producers and consumers globally.
Wool is 100% natural, 100% biodegradable, 100% renewable and 100% recyclable.
Thanks to its unique fibre structure, it is also wrinkle resistant and breathable making it the best possible choice for everything from active wear and shoes to corporate suiting and soft furnishing.
The rise of 'fast fashion' is a serious global issue.
- Millions of tonnes of textile waste are dumped annually around the globe. Even Australia generates approximately 800,000 tonnes of textile waste annually which goes straight to landfill.
- Micro and nanoplastics which can be shed by synthetic clothing manufacture and washing, are now found in everything from the ocean to shellfish and beer.
- Around 10% of global CO2 emissions each year are estimated to have originated from the manufacture of clothing.
Wool is the slow fashion champion that offers the perfect alternative.